Business Strategy Report for H&M Essay Example | Topics and Well Written Essays - 2000 words

clientele Strategy Report for H&M - Essay Examplethe UK fashion market in 1976, and eventually became one of the leaders in the UK fashion- groom retailing market, with 234 stores across the country, and the second-biggest apparel retailer in the world. (H&Ms Annual Report, 2013)The fashion industry is one of the most vibrant and creative business sectors in the UK. It instanter contributes nearly 21 billion to the UK economy. (British Fashion Council, 2014) H&M is currently ranked as the second-biggest apparel retailer in the world, following the Inditex, the parent company of Zara.H&M states that it vision is that all its operations are run in a way that is economically, socially and environmentally sustainable. (H&M, 2014) The company is helping to tack together the needs of both present and future generations by supporting fundraising program, ensuring the working condition in its egress chain and continuously developing new and green materials in production.The main mission of H&M is to offer spirit fashion at the best price. In its company report, H&M states numerous of times that quality is more than making sure that products meet or exceed consumers expectation. H&M is constantly working towards its vision and mission. And this is the key for its profit and growth.It is not rare to find high quality clothing or clothes at a low price within the fashionindustry. Therefore, by utilizingresources and depending on strong design team, H&M is combing the core competencies of quality, fashiondesign with a best price strategy, to assure its competitiveness.The idea of the fashion industry is to spot the right trends on catwalks and have the items on shelves before your competitors do. This makes the aspiration level is high since there are a bear-sized number of similar retailers including both large and small firms. The rapid change in the industry leads firms constantly renewing their product to appeal to erratic customer bases as well. In addition, the loss of consuming interest on apparel caused by